Customer Targeting

Workflow template includes the following steps

This workflow template can be used as is or edited, added to and expanded upon. You can delete steps you don’t need or add steps specific to the operations of your company.

The Purpose of Customer Targeting

The Customer Targeting process is a systematic approach designed to identify potential customers, evaluate their suitability and relevance to the business, and ascertain their financial capability to afford the product or service. This process not only helps in defining the target public but also in evaluating their purchasing power. It is an integral part of the marketing strategy of any business and plays a crucial role in ensuring that the business reaches out to the right audience.

The process begins with understanding the solution that the business provides and assessing its relevance to the people it is being sold to. This involves a detailed study of the product or service, its features, benefits, and potential applications. The next step is to identify the group of people who would find this solution relevant. This could be based on various factors such as age, gender, occupation, income level, lifestyle, etc.

Once the potential customers are identified, the process involves evaluating their financial capability to afford the product or service. This is a crucial step as it helps in avoiding wastage of resources on targeting individuals or groups who might not be able to afford the product or service. It also helps in refining the marketing strategy and focusing on the right audience.

The Customer Targeting process, when done effectively, can lead to a significant increase in sales, improved customer satisfaction, and enhanced brand reputation. It also provides valuable insights into customer behavior and preferences, which can be used to further refine the product or service offerings, and improve overall business performance.

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